JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
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<![CDATA[Orientation of Entrepreneurship and Innovation in Improving the Company's Performance through Business Strategy ]]>
<![CDATA[Mukson Mukson]]>;
<![CDATA[Syariefful Ikhwan]]>;
<![CDATA[Slamet Bambang Riono]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5483
<![CDATA[This research was conducted to know and develop and analyze the influence of entrepreneurial orientation and innovation on the company's performance with business strategy as a variable intervention. This research was conducted on small and medium enterprises located in Brebes Regency. The type of research is explanatory research by using questionnaires as a tool or research instrument, the questionnaire are close-ended with five alternative answer options and measured using the Likert scale. The number of samples used in this study amounted to 95 SMEs in Brebes District using purposive sampling techniques. Data analysis uses Structural Equation Modeling with the help of Partial Least Square 2.0. The result of this study is that the orientation of entrepreneurship, innovation, and business strategy directly positively and significantly affects the performance of the company; Entrepreneurial orientation directly positively and significantly affects business strategy. Innovation does not have a direct positive and significant effect on business strategy; entrepreneurial orientation does not positively and significantly affect the company's performance through business strategy, and innovation directly affects the company's performance through business strategy.]]>
<![CDATA[Analisis Kemiskinan di Kota Besar Pulau Jawa ]]>
<![CDATA[Widhian Hardiyanti]]>;
<![CDATA[Andi Kartika]]>;
<![CDATA[Sartika Wulandari]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.6135
<![CDATA[This study aims to examine and analyze the effect of Literacy Rate (LR) and Gross Regional Domestic Product (GRDP) on Poverty in the Big Cities of Java Island from 2015 to 2019. The population in this study is all people in the poor category in Indonesia. The samples in this study were people who were categorized as poor in the big cities of Java, namely the Special Capital Region of Jakarta, Bandung, Semarang, Surabaya, DIY, and Banten. Data were analyzed using panel data regression (pooled data) with a total sample of 30 data. The data processing tools in this study use Ms. Excel and Eviews no 9. The panel data regression model options include Estimating Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM). Model selection using Chow Test and Hausmant Test. The results of the two tests recommend researchers use the output of the Fixed Effects Model for hypothesis testing. Results show that the Literacy Rate (LR) has a negative and significant effect on poverty in Big Cities in Java. GDRP doesn’t affect poverty in Big Cities in Java]]>
<![CDATA[Dampak Mediasi Loyalitas Kerja pada Lingkungan, Motivasi, Kompensasi dan Kepuasan Kerja terhadap Kinerja Karyawan ]]>
<![CDATA[Ustadus Sholihin]]>;
<![CDATA[Ririn Wahyu Arida]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5532
<![CDATA[This study aims to analyze the impact of the work environment, employee motivation, company compensation, and job satisfaction on employee performance through employee work loyalty as a mediating variable at the Melinda Kediri Mother and Child Hospital (RSIA). This study used a sample of 50 employees. The sampling technique used is the saturated sampling technique. Data collection techniques using primary and secondary data. The data analysis technique used is Path Analysis and is supported by Sobel test calculations. The results of the research analysis show that based on the regression equation model 1 environment, motivation, compensation and job satisfaction have a positive and significant influence on employee work loyalty. Based on the regression equation model 2, environment, motivation, compensation and job satisfaction are not significant on employee performance, while employee work loyalty has a significant positive effect on employee performance. Based on the regression equation model 1 and 2, loyalty is able to mediate the influence of the environment, motivation, compensation and job satisfaction on the performance of the employees of the Melinda Kediri Mother and Child Hospital (RSIA)]]>
<![CDATA[The Role Of Job Satisfaction Mediation Variables On The Performance ]]>
<![CDATA[Veramika BR Sembiring]]>;
<![CDATA[Pandapotan Na Uli Sun Siregar]]>;
<![CDATA[Mochammad Fahlevi]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.6150
<![CDATA[The hospitality industry is facing a series of formidable challenges today. Some of these are relatively new, such as the rise in digital commerce, the increasing influence of mobile and social media, and the general decline in brand loyalty. In today's globalization challenges such as growing market opportunities, pressure on shareholders for short term results, continued lack of guest trust, and lack of talented employees. This research was conducted with a sample of 347 budget hotel employees from several budget hotel groups in the Jakarta area. The quantitative research method using SEM with the SmartPLS 3.0 tool used in this study aims to predict path analysis between constructs. Job satisfaction is also an important factor in hotel budgets because several factors that affect employee performance have a significant influence if mediated by job satisfaction. Leaders in the hospitality industry can increase employee job satisfaction by providing different motivators for employees at work and therefore managers should also pay more attention to job aspects related to job satisfaction]]>
<![CDATA[The Role of Zakat in North Sumatra Province in Allevating the Poor ]]>
<![CDATA[Muhammad Syafii]]>;
<![CDATA[Weni Hawariyuni]]>;
<![CDATA[Arif Rahman]]>;
<![CDATA[Sukam Hayati Hakim]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.4996
<![CDATA[Zakat distribution by BAZNAS is divided into utilization and distribution. The use of zakat for productive business is carried out when the basic needs of mustahik have been met. The Covid-19 pandemic caused the North Sumatra economy to experience growth of -2.37 percent in the 2nd quarter and -2.60 percent in the 3rd quarter. The sizeable economic inequality in North Sumatra is a challenge for BAZNAS in reducing the income gap between communities. The business income of productive zakat recipients before and after the pandemic is indicated to have differences. Asnaf in Medan City is quite representative portraits to see whether there are differences in income or otherwise. This study uses descriptive analysis and the Wilcoxon test model to examine the impact of productive assistance provided by BAZNAS on micro and small businesses. Researchers used net income before and after receiving productive assistance from North Sumatra BAZNAS. It is revealed stated that the provision of Zakat to asnaf could increase the income of asnaf, however during pandemic, the giving of zakat is decreasing as well as the income of asnaf also decreasing in North Sumatra Province]]>
<![CDATA[Rancangan Strategi Portofolio Optimal PT. ABC dengan Metode Single Index Model ]]>
<![CDATA[Ramadhan Dwi Saputra]]>;
<![CDATA[Irham Alifiandipura]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5627
<![CDATA[As social insurance company of the Republic of Indonesia, PT ABC (Persero) has a captive market based on the provisions of Undang-undang in Indonesia. The company has managed funds from the government, and is one of the four insurance products in the company, into an investment portfolio. As one of the company’s revenue generator, PT ABC needs to put the fund into investment instruments that have higher returns to meet the needs of the company, one of which is through stock investment. The formation of stock portfolio is carried out through an optimum portfolio approach by using single index model method. This is a quantitative descriptive research using analysis tools and data processing by Microsoft Excel software. Portfolios are formed into several scenarios by considering the composition of the current portfolio in one of the company’s products and stock price movements in Indonesia. The data used in this study are historical data on daily stock movements for the five years of the 2014-2018 trading period and historical data on the investment portfolio for XYZ products in 2018. From this research, 2 strategic plans for forming company portfolios and 1 recommendation of stocks are produced that have good resilience during a pandemic. The results of the calculations are expected to be taken into consideration by the company in the formation of future company portfolios]]>
<![CDATA[Pengaruh Nilai Tukar, Pertumbuhan Ekonomi, Inflasi, dan Suku Bunga terhadap Investasi Asing Langsung di Indonesia ]]>
<![CDATA[Nadya Khodijah Putri]]>;
<![CDATA[Komara Komara]]>;
<![CDATA[Tupi Setyowati]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5422
<![CDATA[This study aims to determine the effect of the rupiah exchange rate, economic growth, inflation rates and interest rates on foreign direct investment. this study use quantitative methods. The samples in this study are the value of the foreign direct investment net inflow, the official exchange rate, the gross domestic product per capita, the consumer price index and the lending interest rate in Indonesia in the period 1994-2019. The data used in this study are secondary data obtained from the World Bank website. Data processing and analysis techniques used are the descriptive statistics analysis, the multiple linear regression, the classic assumption tests, the correlation coefficient analysis, and the hypothesis testing. The results showed that the rupiah exchange rate partially had a negative and significant effect on the foreign direct investment, the economic growth had a positive and significant effect on the foreign direct investment, the inflation rate had a positive and significant effect on the foreign direct investment and the interest rate had a negative influence and significant impact on the foreign direct investment against foreign direct investment. Simultaneously, the Rupiah exchange rate, economic growth, inflation, and interest rates have a significant influence on the foreign direct investment in Indonesia]]>
<![CDATA[Pengaruh Person Organization Fit terhadap Employee Outcomes dengan Job Satisfaction sebagai Variabel Intervening ]]>
<![CDATA[Dominicus Wahyu Pradana]]>;
<![CDATA[Daniel Tulasi]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5651
<![CDATA[This study examines the factors that influence employee outcomes, using the dimensions of person organization fit, namely the values congruence, personality congruence, work environment congruence, and job satisfaction as an intervening variable. This research belongs to the category of conclusive research that seeks a causal relationship between person organization fit and employee outcomes through job satisfaction. There are 7 hypotheses proposed to prove the direct or indirect effect between the independent and dependent variable through the intervening variable. Data was collected using a survey method with data collection tools in questionnaires distributed to administrative employees at private universities in Surabaya as many as 104 respondents. After the data is collected, then it is processed and analyzed using SEM-PLS 3.0. Based on the results of the analysis and discussion of the relationship between the factor of person-organization fit and employee outcomes (EO) which in this study is proxied by organizational commitment (organizational commitment), the integrative conclusion of this study is that person organization fit (PO fit) can affect employees outcome either directly or through job satisfaction as an intervening variable]]>
<![CDATA[E-Marketing dan Keunggulan Kompetitif terhadap Kinerja Pemasaran dengan Online Review sebagai Variabel Moderating ]]>
<![CDATA[Siti Alhamra Salqaura]]>;
<![CDATA[Rizky Christian Sipayung]]>;
<![CDATA[Siti Sabrina Salqaura]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.5449
<![CDATA[The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanatory descriptive. The data collection method was carried out through questionnaires distributed online to 50 people throughout Indonesia. The sampling technique is purposive sampling method. The data analysis method used is a structural equation model (SEM) using SMART-PLS 3.0 software. The results showed that there was a positive and significant influence between e-marketing and marketing performance. Competitive advantage has a positive value but not significant effect on marketing performance. While online reviews are not able to moderate the relationship between e-marketing and competitive advantage on marketing performance. The results showed that the coefficient of determination (R2) is 0.644 as the marketing performance variable is influenced by the e-marketing, competitive advantage and online review variables of 0.644 or 64.4% while the rest is influenced by other variables outside of this study]]>
<![CDATA[Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Dita Septiani]]>;
<![CDATA[Nadhira Azzhara]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.6124
<![CDATA[The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation]]>
